About
Overall, I wanted my personal brand to be Friendly, Professional, Creative, Simple And Contemporary. I was inspired by the simple transformative process of design, the idea that at its core design is all about creating, changing and reimagining something to make it better.
The logo is constructed using my initials to create a monogram, its circular base transforms as both 'L' and 'H'. This idea is at the heart of the identity, from the stark colour contrast, where the white 'blank canvas beginnings' transforms into something bold and impactful like the black, and the pattern's symbol of a 'butterfly' symbolising change and transformation.
lh | Self Identity
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Branding Project
